How we help clients

Our data-driven approach allows us to craft comprehensive digital strategies for our clients to help them accomplish their goals.

Website Design & Development

A website is the a critical part of most projects, whether it's building a new site from scratch or optimizing an existing one. We use responsive design and development to ensure an optimized user experience is delivered to users on a wide range of displays, from mobile phones and tablets to desktops.

User Experience Optimization

We can leverage both historical data collection and testing with real users to design optimized websites for your target audience. Making data-driven design decisions helps to ensure you're maximizing the impact of your budget and addressing the most critical components of your user's journey.

Digital Advertising

Research-backed campaigns that are monitored and optimized to drive conversions. Ad platforms include, but aren't limited to:

  • Facebook
  • Instagram
  • Snapchat
  • Twitter
  • Google AdWords
  • Google Display
  • YouTube
  • Pandora
  • Verizon Media
  • Xumo

Campaigns include conversion tracking and optimization, target audience generation and refinement, landing page design, and more.

Analytics Integration & Monitoring

We integrate personalized tracking solutions based on the goals each client wants to monitor and accomplish. Those goals often include:

  • Ecommerce purchases or donations
  • Email newsletter subscriptions
  • Clicks on key calls to action within a sales funnel
  • Comparing effectiveness of marketing channels

Using this data we can then optimize the user experience and confidently make design and content decisions.

Ecommerce

We design and develop easy-to-manage shops that maximize sales. We match clients with the right tools for their needs and empower them with analytics. Shop platforms include:

  • Shopify
  • Square
  • Squarespace
  • WordPress + WooCommerce

Content Marketing & Blogging

We write copy that creates trust, makes navigation intuitive, and inspires action. Whether it’s crafting compelling stories, making complicated topics more digestible, creating entertaining fodder, or communicating your brand’s key messages, we deliver the exact type of content you need to gain the most effective results.

Search Engine Optimization

Our fundamental SEO research starts with analyzing the unique phrasing of various keywords that are used to search for your website and others in your industry. We then identify how the site currently ranks (locally and nationally) and where there are obtainable opportunities to improve based on monthly search volume and competition levels. Based on those results, we implement and advise clients on optimizations to make and monitor the campaign results.

Organic Social Media

We work with brands to develop a social media strategy tailored to their needs, goals, and target audiences. As your social media partners, we can help you build an engaged community of users, increase your following, find new leads, and drive traffic to your website. Organic (non-advertising) social efforts often complement additional marketing channels.

Website Hosting & Performance

We pair our clients with the hosting that provides the best value based on their needs. Hosting configurations can include:

  • Performance audits and speed optimizations
  • Automated backups and secure storage
  • SSL certificates and encryption
  • Video hosting and live streaming
  • Email hosting (as needed)

Platforms we work with include Amazon AWS, Google Gsuite, WP Engine, WPX Hosting, Cloudflare, KeyCDN, SiteGround, Media Temple and more.

Email Marketing

From designing responsive templates and crafting copy to integrating your email platform with your website and setting up automated campaigns, we help clients deliver action-promoting messages to their target audience over email. Email campaign types include:

  • Automated drip campaigns
  • Automated distribution of new blog content
  • Targeted discounts or donation appeals
  • Signup for discount or exclusive content
  • Weekly, monthly or seasonal updates

No two scopes are the same

If it looks like we're potentially a good fit for each other, please reach out so we can discuss further.

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